It is hard to figure out whether or not a radio ad is having an impact on website traffic, but I think I have found some evidence that we are gaining traction. WordPress gives stats on all sorts of things. One of the stats is the search terms that people used to find the site. Last week the number of people searching for “Delaware Liberal” or some form of that was about 15 per day. Yesterday 33 people searched for it, today the number is over 60. I think that people are hearing the ad, but forgetting the address. Google is your friend. Welcome radio listeners.