Or technology in general…oh and the media I guess
As video consumers become progressively more impatient with the process of acquiring information through written language, all politicians find themselves under great pressure to deliver their messages as quickly as possible — and quickness today is much quicker than it used to be. Harvard University’s Kiku Adatto found that between 1968 and 1988, the average sound bite on the news for a presidential candidate — featuring the candidate’s own voice — dropped from 42.3 seconds to 9.8 seconds. By 2000, according to another Harvard study, the daily candidate bite was down to just 7.8 seconds.