I hope the election gods don;t strike me down, but here I go.
- Didn’t say she was wrong about Iraq until last night,
- No “plan B” after the inevitability strategy failed,
- No ground game,
- Courted big donors, ignored small,
- Narrow “50% plus 1” delegate strategy,
- “Going negative” played into voters perceptions,
And perhaps the biggest problem…
- No easy to comprehend campaign theme.
Look at it this way, if candidates are “marketers” and voters are “customers” what was Clinton trying to “sell?”
What was her “idea” as Seth Godin puts it?
[youtube]http://www.youtube.com/watch?v=xBIVlM435Zg[/youtube]
“Ideas that spread win!”