Oy…
Right now at Gannett, we are nearing the moment when we can follow a consumer through their day and put ads in front of them based on who and where they are – newspaper or TV in the morning in print or online, Captivate on the way to the office, non-daily or Metromix to plan the weekend. At any time, day or night, they can link up with their peers through our social networking capabilities on our Web sites and the Moms sites. And our hundreds of mobile sites can provide them with local news, in their pockets, on demand.
In the future, we believe we will be able to begin this process even earlier in the cycle – anticipating consumer and advertiser needs and creating the products they must have even before they even know they want it.
This is the future of our industry, and it is happening right now at Gannett.
Which is why, given all that we have accomplished and all we are doing, we believe our current stock price undervalues our company and our prospects.
Oh my. What about journalism Craig? What about giving the people a freaking product they might want to buy? What about comforting the afflicted and afflicting the comfortable?
What ever happened to our fourth estate?