Oy…
At its most innovative, ContentOne will allow us for the first time company wide to view our content as a product, instead of a way to fill our products — newspapers, Websites and TV news broadcasts. We will become content creators for our advertising partners, pricing and selling our content for use by them.
That is From Gannett CEO, Craig Dubrow’s remarks to stock anaylists. It sounds to me like “ContentOne” means one national newspaper with different skins (mastheads, slightly different front pages and local sections), but with most of the “content” generated by and for advertisers.
Viva the 4th estate!!