QOD

Filed in National by on April 17, 2009

If small business is the area that creates the most jobs in this country why does the media focus on the DOW?

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  1. RSmitty says:

    Not being a smart-ass (rare moment), but what daily, quantifiable unit of measurable progress do you suggest could be tacked on to the multitude of small businesses? The DOW is an index of selected, publicly traded businesses, whereas most small businesses are private and don’t release numbers. Yeah, the media can tell us the number of small businesses in existence, but what else?

    I guess making a habit of profiling a small business from anywhere in the country would be a cool segment, but aside from that, not sure.

  2. Unstable Isotope says:

    Perhaps they could make a small business health index, but it is difficult to get information on privately-held businesses. Smitty’s right, they focus on the DOW because it’s convenient.

  3. anon idiot says:

    Uhm…. yeah, I second those remarks, plus add that small businesses create jobs one job at a time, or a couple hours at a time. You want to spend time tracking that on a day-to-day basis, cold-calling businesses coast-to-coast? Go ahead, knock yourself out.

  4. It’s simple minded too.. number up = good. Number down = bad. Make it even more Fisher Price by putting a green arrow or a red arrow next to it.

    That’s basically it. It’s a Fisher Price indicator of the economy. 95% of Americans can’t even tell you how the number is calculated to the total.

    (I think I could tell you. It would be an educated guess based on the words Stock, Exchange, and Average.)