More Culture War FAIL

Filed in National by on April 19, 2009

We talked about the unfortunate branding of the anti-gay marriage campaign as “2M4M”; and Andy Cobb gets the fundamental problem with branding done by people completely out of touch with the popular culture:

[youtube]http://tr.youtube.com/watch?v=3CkFGe3JJDc[/youtube]

Tags:

About the Author ()

"You don't make progress by standing on the sidelines, whimpering and complaining. You make progress by implementing ideas." -Shirley Chisholm

Comments (4)

Trackback URL | Comments RSS Feed

  1. nemski says:

    Here’s the Talking Points Memo about the 2m4m problem for the cultural clueless like me.

  2. jason330 says:

    What a riot.

    Also Look at Nemski all “what..? That means that…?”

    Okay. we get it. You are not gay.

  3. Unstable Isotope says:

    Perhaps the culture warriors have been reading too much Conservapedia and not enough Urban Dictionary.

  4. cassandra_m says:

    I am hoping that these giant missteps from a usually much more polished message machine is the beginning of the failure of the Culture War. I was talking with someone yesterday who thought that the fact that there is no one around these people when they are jumping for joy over their new brand –2M4M, have mercy — to actually tell them that this has another meaning shows that they will be dying out. If the young ones aren’t there to tell them about the personal column code, then they are done for.