There’s a new candy bar being introduced, and it’s targeted to women. Here are some of the descriptions:
Try it in public.
A chocolate bar that shimmers. Definitely eat it with the lights on.
Finally a chocolate you don’t feel so guilty about eating.
Under 85 calories per finger. That’s a sexy little figure. Just like yours.
It’s wrapped in pink. It glitters (they actually add mica to the candy). It has sexual innuendos. Apparently women are always on a diet, like pink and think chocolate is like sex. Or something.
I like pink and bling as much as the next gal, but I get a little tired of companies slapping pink labels on things and saying they’re for women. If I’m going to have chocolate, I’ll have some gourmet dark chocolate, not some glittery, pink-wrapped candy bars. Will companies ever realize that not all women like or want the same thing and that the quality of the product is the most important thing?