It discusses Jobs’ particular genius:
“Steve Jobs may not be the greatest technologist or engineer of his generation. But he is perhaps the greatest user of technology to ever live, and it was Apple’s great fortune that he also happened to be the company’s founder.”
Using the example of the first imac,Fast Company’s Cliff Kuang explains that Jobs’ focus extended beyond the perfectionism that is often commented upon.
He saw something that was simply better than what had preceded it, and he was willing to gamble based on that instinct. That required an ability to think first and foremost as someone who lives with technology rather than produces it.
Kuang looks down the road finds notes that the company is going to have a hard time finding someone with Jobs’ unique insights, that does not mean Apple is being left high and dry.
Moreover, he has taught his entire organization to play in the span of product generations rather than just product introductions: Apple designers say that now, each design they create has to be presented alongside a mock-up of how that design might evolve in the second or third generation. That should ensure Apple’s continued success for as long as a decade. But it’s not totally clear that anyone else could hope possess his same talent for being able to look at Apple’s product’s from the outside view of a user.