What do Komen, Rush Limbaugh and the Trayvon Martin Case have in common? All of them can thank (or blame) social media for their current situations.
In the Komen and Rush Limbaugh incidents social media went after the advertisers associated with these two, flooding their FaceBook pages and Twitter accounts with calls to drop them. Advertisers and sponsors listened.
The Trayvon Martin Case might have remained filed away if it weren’t for social media (including blogs). If you were only getting your news from Television Network News or newspapers you were unaware of what was bubbling up and about to explode. And explode it did.
Social media has become a powerful tool, mainly because it reaches and organizes people quickly.
Any ideas of how social media will be used in this election year?