I heard two radio spots this morning. A great one from Mitch Crane and an okay one from Urquhart.
Crane goes directly at KWS with a very well done first person testimonial by an elderly woman who resorted to calling Mitch Crane when her insurance company stiffed her after a flood. The woman first called the Insurance Commissioner, Karen Weldin Stewart, who “sided with the insurance company.” When she called Mitch Crane, he “fought for her.” It was the whole race in a tidy little 60 seconds. 1) Insurance companies are shady heels who will try to rip you off. 2) The current insurance commissioner is a lousy no good tool for the insurance industry. 3) Mitch Crane will fight for you.
This direct approach makes perfect sense since the Dem primary IS the election. I hope Crane has enough money to run this ad over, and over, and over again. Maybe we should make that happen?
Urquhart is a horrible person, but he put up a good ad. He is ignoring his primary opponent and running against the terrible “liberals” in Dover* who run everything and call all the shots. I’ve always liked the idea of ignoring the primary opponent in situations like this. The red meat loving base, otherwise known as GOP primary voters do not care about the shades of difference between Urq and his slightly less teabagy primary opponent. They want to know who is the guy that can bring the heat in November. Urquhart’s ad says ‘I am that guy.’ Granted, it uses the whacked out vocabulary and teabagistan, but I’m not the audience for the add. Whacked out teabags are.
*I’m still waiting for someone to compile the list of the all powerful liberals who run Dover with an iron fist. I think I am waiting in vain.