Romney stunk up the joint, and limped out of the convention looking more shell shocked than John Voight in the last scene of Deliverance. Clint Eastwood obviously blew a lifetime of brand equity with his stupid bullshit, but for my money the GOP’s biggest loser is New Jersey Governor Chris Christie.
Christie entered the convention as the next big thing. Republicans, who typically confuse prickly assholishness for toughness, genuinely loved the guy. For people familiar with him, he screwed up by barely mentioning Romney in his keynote while devoting most of his time on extolling the greatness of Chris Christie. For people who were not as familiar with him, they got introduced to a big sweaty, yell-y mess.