The basic Romney/Limbaugh/Sher Valenzuela, worldview involves using government to give things to their wealthy friends who “deserve” free money and access to no bid contracts.
That’s why they naturally think that President Obama’s job is to give money to his “friends.” Obama’s friends, of course, are low-life moochers who don’t “deserve” government largess.
“Gifts” to rich people are not gifts, but the natural order of things. Atrios made this observation, and it really makes sense.