I Resent The News Journal’s Desperation

I found this Subject Heading in my email inbox today:

Action Required Regarding your News Journal Account

Wow!  That sounds important.  Did I miss a bill?  What’s the problem?  Because there’s obviously a problem that requires action.

I opened the email ASAP, and here’s what I found:

TURN ON SOME GREAT TELEVISION WITH DELAWARE TV WEEK MAGAZINE. FIND IT IN THE NEWS JOURNAL EVERY SUNDAY. 32 pages of TV and movie schedules, reviews, and entertainment write ups. Tons of sports, movies, and shows to keep your schedule filled. Important event dates, from award ceremonies to presidential addresses. Stunning, full color images. More games! Sudoku, crosswords, word searches, and TV Trivia. Yes! Add THE Delaware TV Week Magazine to my subscription for 50¢ per week.

Seriously?  The News Journal has resorted to Publisher’s Clearing House tactics?  Actually, what they did was a lot worse.  They made me think there was a problem with my account.  As you see… there wasn’t.

Desperation isn’t pretty.  BTW, that’s the last email I’m opening from you.