Without knowing anything about the project beyond this….
WASHINGTON — The Democrats’ plan to hold on to their narrow Senate majority goes by the name “Bannock Street project.” It runs through 10 states, includes a $60 million investment and requires more than 4,000 paid staff members. And the effort will need all of that — and perhaps more — to achieve its goal, which is nothing short of changing the character of the electorate in a midterm cycle.
…I can tell you that this Democratic effort is bullshit and doomed to fail. Why? Because it is a one off “project” and not a sustained brand message. DC Democrats STILL think of GOTV as some kind of “project” that you put on around election time. (Is it even possible that it is 2014 and I am still having the write this same post for the nth time?)
It has yet to sink in that GOTV starts with some coherent BRAND. It gathers voters to it – it doesn’t CHASE voters. I’m just disgusted. With so-called Democrats as the only alternative to Republicans that this country has, we deserve the Republican Senate that this project assures will be elected in November.
Instead of asking why the voting rates of core Democratic constituencies — blacks, Hispanics, unmarried women, younger voters — historically drop off considerably in midterm elections, and giving these voters REASONS to show up – the Dems with mindlessly throw money at the problem and hope for the best. Great plan!