You can now sell your own “Redskins” merch, and Dan Snynder will have to suck it.
A Virginia judge ordered Wednesday that the Washington Redskins’ trademark registrations be cancelled – the biggest legal defeat the team has suffered in its two-decade battle over its name.
The ruling ends a legal saga that began when the team filed a lawsuit to contest the U.S. Patent and Trademark Office’s decision to end the team’s trademark registration, including the red-faced mascot viewed as racially offensive to Native Americans.
A trademark appeals board later affirmed the decision to end the team’s registered holdings, saying the name is not legally protected because it is racially offensive, the Washington Post reported.
When he starts losing licensing revenue the team name will be changed.