Could be. Following a NYTimes report that O’Reilly has paid out $13 mill (and counting) to settle sexual harassment claims, advertisers are bailing out of his show. En Masse:
At least 15 companies have pulled advertising from Fox News’ “The O’Reilly Factor” after revelations that several women have accused host Bill O’Reilly of sexual harassment.
Following an explosive New York Times report that O’Reilly and Fox News had paid around $13 million in settlements addressing complaints brought by five of the conservative host’s previous female colleagues, advertisers moved to remove their commercials from the hit show. Among the first were automakers Mercedes-Benz and Hyundai.
The exodus continued Tuesday, with Mitsubishi Motors, T. Rowe Price, Wayfair, Bayer, Credit Karma and Lexus among those confirming to reporters that they had pulled advertising from O’Reilly’s show.
Time to brush up those ‘invest in gold before the end of the world’ spots. Gotta fill the space somehow.