Typically GOP members of congress take care of the managerial side of the grift, and allow the day to day fleecing of stupid conservatives go to some outsourced operation like the NRA, or the American Family Association, or any one of a million “non-profits” set up to steal money from rubes.
With this Kickstarter/Gofundme type deal to take money from conservative dummies, GOP members of congress look to be getting into the retail side of the scam.