They want to pretend they’re Republicans, or patriots, or whatever label they prefer to what they are.
They are fascists. Call them that, on every reference. I’ve been doing that for several days now and they really, really hate it. Calling them Nazis just rolls off their brown-shirted backs, but call them fascists and they get really pissed off.
Why? Because they’re fascists, and they don’t like being called out on it.
Remember, the secret of branding is repetition. So I will call them fascists on every reference.