Excitement wins
In my lifetime, Bill Clinton had it. Hillary didn't. Obama had it for miles. Al Gore, John Kerry, Walter Mondale didn't. Bernie has it. Koubuchar and Biden don't. Pete may not have it, but at least sees the importance of trying to get it.
In spite of the fact that he is deeply, DEEPLY, unpopular, Trump has it.
Excitement unleashes the creativity and energy of supporters, doesn’t dictate schoolmarmish instructions to them. Excitement attracts voters, it doesn’t chase them. Excitement wins.