For 30 years now Republicans work hard to solidify their base and activate some portion of a large pool of non-voters by driving turnout around a narrow set of voter concerns and grievances.
Democrats seek out the 5 “undecided” voters in “the middle” and attempt appeal to them with some watered down approach to addressing narrow set of voter concerns and grievances that the GOP says are very important. This wins over 2 of the 5 “undecided” voters, and de-activates the Democratic base.
I can’t believe I’ve been doing this for so long and this losing strategy is still Democratic Party orthodoxy.