6 Comments

  1. mediawatch
    July 17, 2012,

    I saw two of them on the side of the same bus yesterday. That sort of redundancy can kill an ad budget without expanding your reach. His ad buyer might want to check that out.

  2. El Somnambulo
    July 17, 2012,

    Yeah. Let DART know that two signs on the same bus do not equal two signs. Sorta reverse synergy.

  3. cassandra m
    July 17, 2012,

    I think I’ve been seeing his signs for a couple of weeks — they are also on the Wilmington Trolley circulator buses, nice job!

  4. socialistic ben
    July 17, 2012,

    Ive seen KWS ads on buses too. Her’s look a lot cheaper.

  5. hmm
    July 17, 2012,

    No offense, but this is a horrible waste of his money. Untargeted advertising with no metrics, from a campaign with a very tight budget. It may help marginally with name rec, but still a disappointing buy.

  6. PainesMe
    July 17, 2012,

    I’ll never understand that fascination with signs.

Comments are closed