The GOP’s coherent brand saves another suck-ass Republican candidate
When we lose in Kansas, beltway campaign gurus and Democrat Party (sic) insiders will say, “Kansas was always going to elect a Republican.” They will not look at the fact that it was Republicans relentlessly promoting their core values and sticking to their coherent brand message that brought their candidate back from the dead.
A couple weeks ago I had a very hard time believing that Pat Roberts would really manage to lose his Senate seat in since Kansas is an incredibly Republican state and Roberts is a proxy for Republican control of the Senate. On the other hand, it was equally hard to see how an extremely unpopular incumbent whose poll numbers were stuck in the 30s could find another 15 to 20 points lying around after decades in Congress. But he’s at least made it an even race now. And in a hardcore GOP state that has to make him the favorite. Our Dylan Scott took a close look at how Roberts and especially a crisis team of top national GOP operatives turned the thing around.
We don’t have the option of relentlessly promoting our core values because we have none.
The Democrat Party (sic) is in the hands of a bunch of idiots.
Jason,
Like you I too wonder how it comes to pass that something like 72% of the voters in America support what I consider core Democratic values, yet we have such an uphill battle at the ballot box. Of course, some of it has to do with our votes being concentrated in urban areas where they don’t count as much as rural votes. Some more of it depends on the fact that the other guys always vote and we only show up every four years. As Chairman Daniello says, Republicans don’t win elections but Democrats lose them. Gosh I miss Howard Dean.
It is vexing. The incumbents have what want, so building a coherent political brand for the Democratic Party (sic) would just rock the boat.
It should fall to people like Chairman Daniello to “get” it, but monkeys will fly out of my ass prior to that happening.