Internet Reviews

Can we please stop pretending that "business" owners are smart.  They aren't - just ask Komen. So this happened:

Like many consumers who have had a bad experience, Jen Palmer wrote a review online in 2008 after the Christmas presents her husband ordered from Kleargear.com never arrived. Years later, thanks to her online review, the couple is facing a damaged credit score and a $3,500 fine.

$3,500 fine?  How could that happen?