Several months ago the McCain Campaign laid out their strategy. McCain would win by making the election a referendum on Obama. In essence, this wouldn’t be about voting for McCain it would be about voting against Obama.
Hmmm… How’s that strategy worked out for them?
Refresher Course of headlines over the last 2 months: Sarah Palin, the fundamentals of the economy are strong, McCain blows off Letterman, the Charlie Gibson interview, the Katie Couric interview, the Brian Williams interview, 150k wardrobe, “Terrorist” shouts, Palin doesn’t understand the Constitution, SNL, Socialist accusations, Suspended Campaign, dyslexic “B” McCain supporter, call to cancel debate, Palin goes “rogue”, Colin Powell endorses Obama, lots of other republicans endorse Obama, Joe the Plumber, Reverend Wright
I’m sure I’ve missed a few headlines, but my point is that these last two months haven’t been a referendum on Obama at all. They’ve been a referendum on McCain. Message saturation is one thing, but McCain has gone way beyond staying on point. He’s actually diluted every message by overusing them to the point where they’ve lost all meaning. From his POW status to Joe the Plumber he has consistently taken a theme and beaten it to death – even worse, he’s turned them into a punch line. I don’t even flinch when I see a new McCain attack ad. And if I can’t muster outrage over these tactics how is the rest of the country responding? John McCain has become the Boy Who Cried Wolf. No one believes him anymore. Another day, another outlandish smear. Ho hum.