This is a video by a behavioral economist about how people make decisions. Hint: it’s not always rational.
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This is a video by a behavioral economist about how people make decisions. Hint: it’s not always rational.
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I’m reading his book Predictably Irrational which is teh awesome. He keeps his website up-to-date as well, Predictably Irrational.
rationale
I just ordered the book. Thanks for the heads-up U.I.