First Rule of Marketing: Know Your Audience

In February, the RNC’s Finance Team had a retreat in Florida. In the meeting they gave a powerpoint presentation on how the RNC plans to inspire people to donate. Unfortunately for the RNC, someone accidentally left a copy of the presentation behind in the hotel and it was found. Politico has the scoop:

The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to “save the country from trending toward socialism.”

The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes.”

The presentation was delivered by RNC Finance Director Rob Bickhart to top donors and fundraisers at a party retreat in Boca Grande, Florida on February 18, a source at the gathering said.

The official policy of the Republican National Committee is fear and calling Obama a socialist. I love this part:

Under Direct Marketing it says the following:

Visceral Giving:
– Fear
– Extreme negative feelings toward existing Administration
Issue/circumstantially oriented
– Reactionary

Yes, the RNC called its own donors reactionary and driven by fear and negative feelings of Obama.

Under Major Donors it says:

Calculated Giving:
– Peer to Peer Pressure
– Networking Opportunities
– Access
– Wall of Fame
– Ego-Driven
– Personal

Just to drive home the point that Republicans are officially spreading fear (and apparently, aren’t very mature), they also offer this slide:

Yeah, I have no idea either what they mean by comparing Harry Reid to Scooby Doo.

You can see the whole 72-page presentation at this link.