Could Someone Tell Me Why Scott Brown Thinks This Is A Winning Strategy?

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Scott Brown keeps hammering Elizabeth Warren's Native American claim. And I mean hammering. Here's the thing. Yeah, it's embarrassing, but is that really all he's got? He brings it up constantly, and I'm not sure why. Is there a large Native American vote he's wooing? ;-) Seems to me this line of attack isn't going to change many votes, and yet it's almost all you hear about when Scott Brown speaks. Sure, take the shot, toss it in occasionally, but building your entire campaign around it? I just don't get it. Brown is obviously very offended by Warren's Native American claim, but then his campaign goes and does this:
Staffers for Sen. Scott Brown (R-MA) reportedly participated in war-whoop sounds and “tomahawk chop” gestures at supporters of Democratic challenger Elizabeth Warren, mocking Warren’s claimed Native American ancestry.

The Polling Report [9.25.12]

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The cherry on the top of the sundae that was the 2008 election was Obama winning the 2nd Congressional District in Nebraska. Nebraska is one of two states (the other being Maine) that apportions its electoral votes by congressional district winner and state wide winner. The statewide winner gets 2 electoral votes, and then the winner of each of the three congressional districts in Nebraska get one electoral vote each. The 2nd Congressional District in Nebraska encompasses the Omaha area, one of the more Democratic areas of Nebraska, relatively speaking. After the "embarrassment" of having a Democrat win a Nebraska electoral vote for the first time since 1964, Nebraska Republicans first attempted to pass legislation eliminating proportional representation, but that failed. Then through redistricting, they made the 2nd CD more Republican. But a new poll has been released showing a tie in the 2nd CD between Romney and Obama. Wouldn't be something if Obama wins that Nebraska electoral vote again? Indeed, I consider it a canary in a coal mine: a sign of the coming Obama landslide.