A New Slogan for Delaware
From that sign, the welcome sign see at the state line on most Delaware roads, there are actually three slogans for Delaware…. 1) Small Wonder, 2) The First State, and 3) Home of Tax Free Shopping.
And then there were the new signs from the 2000’s…
….we get a fourth slogan… 4) It’s good being first.
The older “Small Wonder” signs have been replaced with even more generic “Welcome to Delaware, Jack A. Markell, Governor” signs ahead of a new Tourism and Marketing Project that will be revealed today at the Brandywine Creek State Park.
What do you think Delaware’s new slogan should be? Answer in the comments or take the poll on the front page.
From Nancy, we learn of Delaware’s prior official slogans…..
“The Diamond State”
“The Peach State”
“The First State”
“Wonderful Delaware”
“In the First Place”
“It’s good being First”
“Delaware Small Wonder”
“Home of Tax-Free Shopping”
“Delaware Endless Discoveries”
Well, here apparently is the new slogan: Endless Discoveries.
A swing and a miss.
“Delaware! Hi, you’re in…. Delaware”
“Shhhhh dont tell people in New Jersey about our beaches”
“No, Dogfish Head didnt make us up.”
“Sorry about Biden, he really means well”
“Endless Discoveries”?
Care to name one?
Delaware: Where Chemistry Becomes History.
I-95’s Biggest Rest Stop
Joe Biden’s Adopted Home
“Delaware – where we waste money reinventing slogans”
Delaware: More brownsites than Jersey
Delaware: Look at our inland waters, just don’t touch.
Delaware: That mountain is really trash.
Delaware: The environment is an afterthought.
Delaware: The beaches are all we have left.
Delaware: Eat only 8oz serving of fish per year caught here.
Delaware: Algonquin for “Cleaning up after DuPont”
Delaware: Eat only 8oz serving of fish per year caught here.
That one gets my vote
crabmeat thompson wrote the song that the “small wonder” slogan is based on. he’s still performing. too bad nobody at the news-journal has a clue about that kind of thing.
and by the way, “endless discoveries”?! that’s about as generic and vapid as the slogan could be. especially in a state that ends pretty quickly.
Tax Free Shopping but Toll Hostage Driving
Oh no…..I want to stay on this page, but I have to work………
And playing off our rest stop and environmental history, I will succintly add economically my mixed slogan of:
Delaware–A Great Place to Dump
really am going back to work…..darn why do you guys do this to me????!!!! I LOVE this stuff!
I remember Crabmeat Thompson at the Country Squire on Rehoboth Ave.
Small minds, no wonder..
“Small wonder,” for all its charm, always struck me as ideal branding for a Delaware-made condom.
This classic came from a long-ago piece in the News Journal, maybe Geezer remembers it. Playing on Delaware’s virtue of being close to NYC and DC:
“Delaware – So close to where you’d rather be.”
And the companion Wilmington slogan:
“A place to be some body.”
With Delaware being a tax shelter for almost every big Corporation, maybe the slogan should be: “Helping rich people get richer.” or “The Cayman Islands of the US.” or “The Financial Loophole of Big Business.”
Just wanted to point out that the list of prior slogans was not mine but from Melissa Nann Burke’s story and she probably got it from the state tourism office.
Slams on the vapid new slogan on comments at delawareonline are right on target, IMO.
http://www.delawareonline.com/story/news/local/2015/01/05/delawares-new-tourism-brand-endless-discoveries/21289179/
And Allan Loudell has a post on his blog roundly objecting to the mediocrity.
I just went through a branding choice process for the Newark Co-op’s new store and we laid down the law. When the choices our contracter first sent us weren’t up to snuff, we sent them back to the drawing board. It seems that DEDO employees took their first four brand ‘choices’ and went with them for focus group testing. Not getting money’s worth here.
One more entry, given today’s NJ front page story:
Swim in our Sewage
I applaud the person who added: “We Embrace the Conflict of Interest”
This is the problem with one party rule without a viable alternative
Delaware home of the corporate crook
Its a shame the people who own million dollar 2nd homes in Rehoboth that rent for 10K a week couldn’t afford to build a land application sewage treatment plant
New Jersey’s Favorite Exit