DeSantis doesn’t want to win an election. He wants to win a war.
The competent Trump. That’s the brand DeSantis is trying to build.
These similarities reflect a certain ideological convergence between the post-Trump Republican Party and Fidesz: a belief in the central importance of cultural war and the need to wage it using state power.
Broadly speaking, both Orbán and DeSantis characterize themselves as standing for ordinary citizens against a corrupt and immoral left-wing cosmopolitan elite. These factions are so powerful, in their telling, that aggressive steps must be taken to defeat their influence and defend traditional values. University professors, the LGBTQ community, “woke” corporations, undocumented immigrants, opposition political parties — these are not merely rivals or constituents in a democratic political system, but threats to a traditional way of life.
In such an existential struggle, the old norms of tolerance and limited government need to be adjusted, tailored to a world where the left controls the commanding heights of culture. Since the left can’t be beaten in that realm, government must be seized and wielded in service of a right-wing cultural agenda.
These ideas are not exclusive to these two political figures: They are widely shared among far-right thinkers and parties across the Western world. You can find versions of them in factions ranging from Poland’s ruling Law and Justice party to former Israeli Prime Minister Benjamin Netanyahu’s Likud party.
In the United States, Trump was supposed to be the avatar of this far-right thinking — which, in this country, is broadly associated with a loose group of intellectuals and writers called “the New Right.” But it turned out he was too self-absorbed and haphazard to successfully implement a New Right agenda. Trump’s most notable legislative achievement? A tax cut written by old-school, pro-business conservatives.
DeSantis is actually walking the New Right walk. His policy agenda has been described as “competent Trumpism,” but that’s a bit misleading. Trumpism was never a coherent intellectual doctrine, because the person whose name it bore did not have a coherent ideology. What DeSantis is doing is taking far-right ideas and making them into policy reality.
All that said – DeSantis is lacking the charisma needed to win a fair national election. But Republicans have covered that base. The next presidential election isn’t going to be called “fair” by anybody.