5 Comments

  1. G Rex
    January 2, 2009,

    Is this connected to the Obama in any way, or is somebody just cashing in on Obama-mania? It seemed like everyone in Times Square was wearing a scarf with this logo, but it’s not the same “O” design as was used in the campaign.

  2. G Rex
    January 2, 2009,

    No wait, it’s Pepsi.

  3. cassandra_m
    January 2, 2009,

    It seems from the article that Pepsi is undergoing a major rebranding. This design blog has pics of the bottles and cans redone.

    It does look like Pepsi is trying to capitalize off of the Obama logo….

  4. Unstable Isotope
    January 2, 2009,

    They’re just trying to cash in on what’s popular. I read that Obama merchandise is flying off the shelf right now. I notice they’re also using Daily Kos orange – coincidence?

  5. Rebecca
    January 3, 2009,

    There may be some plagarism going on here, but it can’t hurt to have an international brand reinforcing the Obama message. I like it.

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