Lincoln has a new ad on TV for their snazzy MKS. The ad is called “Liftoff“, and the song they’ve chosen to demonstrate beauty and reliability… David Bowie’s Space Oddity. Can you hear me Major Tom?
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Do Ad Execs Listen to the Lyrics?
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Maybe they’re trying to be edgy.
Funny you noticed that….
here…floating in my tin can….
Execs are dense…exhibit A: Chevy offering the Nova in Spanish speaking countries…
Hello, On Star? My circuit’s dead, there’s something wrong!
LOL! Maybe this is truth in advertising.
Advertising men never went broke underestimating the collective intelligence of the public.
Consider that idiotic GEICO ad where some airhead uses the money saved on insurance premiums to hire an entourage. What would be the point of that?
Even a clever ad can push a ripoff. The character in the pirate suit who extolls the virtue of a free credit report never mentions that the allegedly ‘free ‘ credit report will lock you into something called ‘triple advantage’ that is not necessarily to the advantage of the consumer.